To launch the new Toyota Crown, the ask was to create an activation for goal getters in their late 40s who are constantly striving to grow and hit their next milestone. We found our way in and partnered with Wordle to make "CROWN" the word of the day, marking the first-ever ad to appear in the popular game! Needless to say, the ad made quite an “impression”.

Copywriter: Tim Barraco

Art Director: Tracy Rosen, Hope Knudson

Saatchi & Saatchi